Gebro Health Talks
A learning space for the Spanish healthcare community
Laboratories Gebro Pharma is a company Pharmaceutical company dedicated to the development and marketing of medical and hospital prescription drugs. Its commitment: to improve the health and quality of life of patients every day through its products.
Gebro Health Talk was born with the desire to be a reference Medical Education portal mainly in these four therapeutic areas: Autoimmune Diseases, Respiratory Diseases, Pain, and Urology.
How have we done it?
Training to build customer loyalty
Gebro Health Talks is a space for dialogue and learning between Laboratories Gebro Pharma and the scientific and health community in Spain. It was born with the desire to be a reference Medical Education portal mainly in these four therapeutic areas: Autoimmune Diseases, Respiratory Diseases, Pain, and Urology.
For all these reasons, they created the Gebro Health Talks Medical Education portal using the Foxize Cloud LMS platform.
The first step was to migrate all the Gebro Health Talks content, previously hosted on its website, to this new platform.
The contents are in different textual and audiovisual formats and range from training events to more self-learning or consultation content.
Secondly, and to facilitate access to highly valuable training content for the Health sector, the API was implemented with OWA (Onekey). It makes it possible to guarantee access to the platform through the credentials of each qualified healthcare professional
Thanks to the functionalities and flexibility of the Foxize Cloud platform, Gebro Pharma has very well segmented the content by type of training material and by therapeutic area.
Another of the features that adds a lot of value to the project is the possibility of generating email marketing campaigns. This way, when there is a new content type Event, a communication is made directed to the total number of users.