Boost your training platform engagement with these tips
Your training platform must be a complete ecosystem where your users can develop their skills, even beyond online and live-classes courses.
The motivation to learn is usually intrinsic, it comes from within, but extrinsic motivation (such as rewards) is also often necessary for the user to continue attending courses.
Next, we leave you a series of activities that you can do that will help you increase the participation of your users and students in your online school.
Email marketing is the most direct way to contact your users. Through the marketing tool that Foxize Cloud incorporates, you can segment your database and personalize emails based on your interests or activities on the platform.
For example, you can send a message to people who have signed up for an online course but have not yet completed it to encourage them to continue with it. Or on the contrary, send an email to people who have completed a course to recommend an upcoming course.
What type of email marketing does Foxize Cloud offer you?
- Automated email: to evaluate courses and as a reminder of live-classes courses.
- Segmented email: to reach people directly based on their interests and activity on the platform. It can be used to send information about new courses, promote courses according to topics, share information about the library, share tests …
- Registration period
- Your favorite themes and sub-themes
- Completed courses
- Favorite courses
- Date of last inscription
- Previous campaign openings
For users registered in your online school, banners will be the first thing they will see when entering the platform. It is an opportunity to highlight and link new courses, tests or promotions.
- Course promotion
- Test promotion
- Motivational quotes
- Featured blog
Who doesn’t like a good discount? Offer free courses or discount coupons to your most indecisive users or to reward those who are more active. Create campaigns for specific events and dates of the year to encourage participation.
The tests not only help to measure the level of knowledge that users have regarding a topic, they also help to see the evolution after taking courses.
In Foxize Cloud there are two types of tests. The assessment tests, which are part of the courses and function as an exam (until it is passed, the next syllabus is not activated).
The diagnostic tests are external to the courses and serve to analyze the level of knowledge in an area. In addition, the Foxize Cloud algorithm automatically recommends courses related to those topics of the test in which the user has obtained a lower grade.
Diagnostic tests are also useful to detect the internal talent of your company. Those with the highest grades can become internal trainers.
Foxize Cloud offers you to upload a wide variety of materials to complement your online or live-classes courses (video, downloads, links, exercises, tests …). Take advantage of this possibility to create creative and effective activities so that your users learn the lesson better.
- Exercises and projects
- Group dynamics
- live polls
Reward your most expert and active users of the platform by turning them into internal trainers or ambassadors for the platform. They will be able to correct exercises, answer and energize the forums, develop activities with the community …
In the library section you can create a library with interesting open resources for your users. Keep it updated and communicate it through the email marketing tool.
You can link a blog or external website in the navigation bar of your training platform. Use your blog to talk about relevant topics of your school and current affairs in general. You can even invite your teachers or star students to create posts as a guest signature.
- Post about course themes
- Promotional post of a course
- Users as guest firms
- Interviews with users who have taken courses
- Summaries and news of activities related to courses
Gamification is a mechanic that turns tasks into challenges, and through competition, I know how to get points to climb the ranking and win prizes. You can create your own system outside of your platform and complement it with the data you extract from the CRM of users and courses.
- Scores based on course progress and completion
- Badges / Roles
- Prizes and coupons
We share a series of tips and good practices that you should take into account and that will give more life to your platform.
- Respond to user comments.
- Be active in the forum, or have moderators.
- Limit the number of registrations per person, so they have to finish the courses before starting one again.
As you can see, there are many ways to incentivize and motivate your users, and create a community around your training platform.